The GO PURPLE campaign was born in the heart of Annari du Plessis, founder of Crossroads. Crossroads is a Trauma and Community Center that gives assistance to members in the community who are hurt and failed by role players and even churches for years
The GO PURPLE CAMPAIGN was done for the 1st time in July 2012, almost 1 year after du Plessis was locked up for a weekend in jail after she rescued a 13 year old girl who was locked up and groomed and later used as a sex slave. Annari very much in need of HOPE due to her own court case, 1 year ongoing at that time was overwhelmed by the reaction of women like Hettie Brittz and Ina Bonnet. Annari like so many other got HOPE by reading their stories in the media. Annari,Volunteers and Survivors over the past 10 year has become the VOICES AND FACES for HOPE, HEALING AND VICTORY.
They have been sending a clear message:
Abuse and Sexual Violence should not be the end if you live- you can heal and celebrate by the GRACE AND HELP of JESUS.